If you’re a graduate of a massage school in Austin, TX, it’s possible for you to find employment at a day spa, a hotel, a clinic or a beauty salon. Although it is up to these establishments to promote the services that they are offering to their clients, it would also help your profession and your employer if you know something about social marketing.
Not be confused with social media marketing, traditional marketing or social selling, social marketing is a combination of different approaches. First, its aim is to develop marketing concepts to promote a business. In this case, it’s the services of the spa establishment you will be working for. Second, the techniques used are a combination of traditional marketing and approaches that benefit society in general. While promoting your salon services, you can maintain customer engagement and use the fact that you are doing your share in helping the community to boost your marketing strategy.
Tips when Using Social Marketing for Spas
If it’s your first time to encounter the term, you might find social media marketing as a concept to be quite confusing. To help you out, here are a few tips to remember:
- Know your target market.
First, know who your target audience is. If you’re a day spa salon operator and your employees are a combination of fresh graduates of a massage school near Austin, TX and seasoned massage therapists, you can have a broad spectrum of clients. You can target professional athletes, women visiting the salon for beauty treatments, individuals whose nature of work involve manual labor, and similar patients. You can make your audience as specific or as broad as you want, then you can proceed to the next item.
- Harness the influence of social media.
The good thing about running a business these days is that you don’t have to spend thousands of dollars on traditional advertising techniques. Instead of coming up with a print, radio, or even TV ad campaign, you have a social media-obsessed generation to reach out to. If you’re a day spa manager and you would like to target the harassed moms who can do with a half hour or a full hour of a body massage, launch promos through social media. Have a room where there are professional babysitters ready while they get some me-time getting a massage. Offer them discounted services or run contests where the most number of likes get a free full day spa package.
- Use social marketing along with traditional advertising techniques.
You can easily integrate contributing to the community into your ad campaign message when doing social marketing. For instance, you can gather all your therapists who could be fresh out of a massage school in Austin, Texas and have them offer free thirty-minute massages to vendors, garbage collectors, police officers, or anyone who happens to be passing by the area where you are holding the event. Nobody would say no to a free, soothing, healing massage. Aside from doing your share in helping the community, you are promoting your salon services at the same time.